Known as TCR for more than thirty years, our team embarked on a major rebranding project to create a unified identity for our clinical services, residential support network, and specialized treatment programs. We needed a strong brand that provided one all-encompassing umbrella.
Our new name, New Vitae Wellness and Recovery, was selected for its association with new life, positivity, hopefulness, and recovery. Our new, modern brand better reflects our vision, mission, and core values.
You may read the full article about our transformation on the Open Minds website here: Transforming Your Brand: How One Behavioral Health Organization Successfully Rebranded. To learn about our behavioral health treatment programs, contact New Vitae Wellness and Recovery at 610-965-9021.